Tuesday, January 19, 2010

Spin Class

So I'm working on my PR Planning & Case Review homework. The assignment is to read the PRSA Code of Ethics and then find an article that depicts a violation of one of the codes. I have found my article, and have read all I can read about ethics in relation to PRSA. The question that comes to mind for me is what will I do if I encounter any one of these ethical dilemmas in my career? What kinds of issues will come up? I know "spin doctor" is basically a dirty word, but what if I am asked to "spin" an event that is not quite as favorable as desired by my client into something positive? Is that simply doing my job, or is it an infringement on the ethical code of the profession.. I'll be thinking about that.

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